Context
Early in the transition from web to mobile apps, Sears approached us with the challenge of creating an app that would allow users to functionally access all of the products, discounts and services the company offers. .
The challenge at Sears was to maintain the corporate image of one of the most prestigious stores in Mexico while managing complex data, enabling user geolocation, guaranteeing the availability of stores and products for sale online, and maintaining users informed about promotions and discounts.
A robust data management system was implemented to maintain effective control of products, promotions and users, enabling a personalized shopping experience. The solution ensured Sears remained competitive in the digital age and provided exceptional service to its customers.
Investigation
To address this issue, extensive market research, user interviews, technology assessment, data analysis, competitor research, and close consultation with the Sears team were conducted, culminating in the development of a mobile app. that satisfied the needs of the company and its customers.
Ideation
The user interface was designed, incorporating key features such as geolocation, online product availability and promotion notification. The team worked closely with Sears to ensure the app met the company's standards and requirements. The solution was based on solid research and user-centered design, resulting in a successful mobile application aligned with Sears' goals, improving the user experience.
Conclusions
The focus on market research and user-centered design ensured the app met Sears standards and requirements, improving customer satisfaction and operational efficiency. Close collaboration between the development team and Sears was critical to the project's success. Overall, the mobile app provided an effective solution to the challenges Sears faced in transitioning to mobile technology.
