Description
Pixyalbum is an innovative, cutting-edge app that puts the photo album creation process in your hands. Simply take your photos, upload them, edit them to your liking and let Pixyalbum take care of the printing and binding, offering you a complete and personalized experience to preserve your memories in a unique way.
Context
The implementation of new products was sought, such as customizable magnets, as well as improving usability for photo personalization. In addition, iconography elements were included to facilitate product identification, gift cards were added, and the shopping gateway was optimized. The result of these efforts was reflected in a beautiful and functional design that significantly improved the user experience.
Pixyalbum's initial problem lay in the lack of user research information, the absence of clear definitions of the features to be developed, and the lack of effective integration into its existing design system.
Extensive user research was conducted to understand user needs and preferences. Then, the functions to be developed were clearly defined, prioritizing them based on their impact on the user experience and business objectives. Furthermore, these new features were coherently and efficiently integrated into the proposed design system, ensuring visual and interaction uniformity was maintained. Lastly, usability testing was performed and user feedback was collected to continually refine and improve the platform.
Investigation
It included interviews, surveys, and usability testing, as well as competitive analysis and collaboration with the development team. This allowed for the implementation of new features such as customizable products, improved iconography and gift cards, along with improvements to the shopping gateway.
Ideation
The solution focused on providing a richer user experience and effective integration into the design system, resulting in a beautiful and more functional design for the Pixyalbum app.
Conclusions
It resulted in an innovative app with customizable products, an improved user experience, and a more efficient shopping gateway. The beautiful and functional design now meets the needs of users and puts Pixyalbum at the forefront of its industry.
