Context
TDU is a company that specializes in business cards that provide discounts on various services. Its purpose is to provide users with a simple and effective way to redeem promotions and enjoy discounts on a wide range of services.
The challenge Club TDU faced lay in the lack of a similar platform in the market. In addition, they needed the platform to work through geolocation to show the promotions closest to each user. The main goal was to provide users with an innovative way to carry their physical card in the palm of their hands, taking advantage of mobile technology.
The solution included a geolocation system to identify nearby promotions and notify users when they were near a location with available discounts. A user registration and authentication system was also implemented so that they could access the promotions in a personalized way. The app was compatible with multiple mobile platforms and offered a smooth mobile experience. Additionally, an intuitive and attractive user interface was designed to provide users with a pleasant experience and make it easier to manage their discounts.
Investigation
It included market analysis, user interviews, technology evaluation, competitor analysis and prototype testing.
Ideation
It consisted of the development of a mobile club that would allow users to access and redeem promotions efficiently and based on geolocation. This application transformed the physical card into a digital experience, offering discounts and offers conveniently in the palm of users' hands, resulting in an effective technological solution for Club TDU.
Conclusions
El enfoque en la movilidad y la tecnología, junto con una profunda investigación y desarrollo, permitió a TDU Club transformar su oferta de tarjetas empresariales en una experiencia digital innovadora y altamente eficiente
