TechGenies
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Context
The challenge we faced was to revitalize communication, unify brand identity and expand services in growing markets. As part of the solution, the opportunity was provided to enrich the content and create landing pages aimed at reaching specific user niches.
The central challenge was to modernize communication, unify the brand identity, manage the incorporation of new services and expand into new growing markets.
The solution included a complete review of the communications and marketing strategy to update and synchronize messages across all channels, in addition to the standardization of brand identity. The incorporation of new services was managed in a planned manner and specific strategies were developed for growing markets, considering their regional particularities. In short, the solution meant a comprehensive modernization of communication, branding and business expansion.
Investigation
The research was based on data collected through web performance analysis and past metrics, as well as stakeholder interviews and user surveys. This multi-faceted approach enabled an effective upgrade of TechGenies' key services, ensuring they were in line with market needs and customer expectations.
Ideation
It involved a collaborative process that included assessing communication needs, identifying opportunities for improvement, and strategic planning. Exhaustive market analyzes were carried out and the particularities of each expansion region were taken into account.
Conclusions
By carrying out a complete modernization of communication and branding, a planned onboarding strategy and adaptation to the particularities of growing markets. This update positioned TechGenies as a relevant and constantly evolving player in its industry.
