Scorebuddy
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Context
Scorebuddy emerged in a context of tight deadlines, where its main goals focused on an ambitious expansion of its services. With the vision of achieving a global presence, efforts were undertaken to consolidate its position in the market and establish a presence that transcended geographical boundaries.
The key challenge Scorebuddy faced was insufficient information on its previous website, which projected an image of a brand in its start, despite being an established global presence. The issue centered on the need to forge agreements and digital direction that would drive their online experience in line with their global aspirations.
Their website was completely redesigned, focusing on a more efficient navigation structure and optimized content. Additionally, strong agreements were established to consistently steer and position the brand in its global markets. SEO (Search Engine Optimization) and usability practices would be implemented to improve visibility and user experience on the website.
Investigation
Through in-depth research that included analysis of the online presence, benchmarking, interviews with stakeholders and user feedback, a strategy was developed that included the creation of a modern website and the optimization of visibility in search engines.
Ideation
It was achieved through a comprehensive approach that included online presence analysis, stakeholder consultations, benchmarking, data collection through surveys and user feedback, as well as SEO audits and usability evaluations.
Conclusions
It lies in the successful transformation of its online presence and the consolidation of its position as a leader in the quality monitoring market for call centers. The combination of extensive research, effective strategies and a user-centric approach allowed it to overcome initial challenges, establishing a solid digital experience and supporting its global expansion.
