Mindtap Marketing
- Home
- Services
- Digital Design
- Mindtap Marketing
Context
The challenge Mindtap faced was related to the need to meet tight deadlines, keep up with new design trends, and update the website to host a constantly nurturing blog.
The lack of an effective content structure and the absence of an updated blog made it difficult to communicate with their clients and acquire new projects. The agency needed a complete revamp to reflect its capabilities and remain competitive in the field of design and marketing.
It involved a complete modernization of its online presence, a strong content generation strategy and a continuous commitment to updating and innovating its services.
Investigation
In the ideation phase, Mindtap leveraged its extensive data set on user behavior and maintained constant communication with stakeholders to enrich each of the planned content.
Ideation
Continuous usability tests were carried out, which included activities such as card sorting, surveys, creation of wireframes and A/B testing with various proposals. This data-driven approach and active stakeholder engagement enabled the creation of a robust, user-centric plan for Mindtap's new strategy and online presence.
Conclusions
In short, Mindtap became a transformed agency prepared to face the challenges of the digital world. The updating of its services and portfolio, along with the creation of a more informative and dynamic website, have laid the foundation for its growth and relevance in the industry.
