Amanda Tovalin
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Description
Amanda Tovalin, a talented independent Mexican singer, songwriter and music lover, invites you to explore her eclectic collection of songs and records. With a captivating voice and a magical touch in each of her compositions, Amanda will take you on a musical journey that will awaken your curiosity.
Context
My connection with Amanda originated in 2019, when she approached me looking for a digital solution that would cover everything from the distribution of her music to the latest news about her projects, including tours, concerts and merchandise.
At the time, Amanda Tovalin was facing a considerable challenge, lacking an online presence and a web platform. To address this situation, she undertook a rigorous development process that focused on usability, speed, and organic positioning, with the goal of publicizing her successful career in the most effective and attractive way possible.
Her website was developed and a digital marketing strategy was implemented to promote her music, tours, concerts and merchandise through various online channels such as social media, email and online advertising. This helped increase their reach and attract a wider audience of fans and music lovers.
Investigation
To fully understand Amanda Tovalin's followers, we delve into the world of niche music lovers. This included constant monitoring of musical trends, an exhaustive comparative analysis with other artists and valuable interviews with her followers.
Ideation
Despite lacking a prior database, I embarked on the challenge of gathering essential information for a deep understanding of the tastes, preferences and behaviors of Amanda's followers. Using this data and research I nurtured myself and managed to develop a digital channel that has experienced significant growth and evolution in recent years.
Conclusions
Amanda Tovalin now has a strong platform to effectively reach her audience and keep them informed about her musical activities and tours. The project has shown that a well-planned and executed digital strategy can make a difference in the promotion and interaction with fans of an independent artist.
