Alien Supremacy
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Context
Cartoon Network, un canal de renombre internacional, se destaca en el mercado infantil con su alcance global. Con una sólida presencia, esta marca es ampliamente reconocida por su programación diversa y atractiva.
To address Cartoon Network's challenge, we were faced with the task of creating engaging and accessible content for its core audience, children. It was necessary to design games that aligned with the cartoon characters, were easy to understand, and kept children's interest. The key was providing a fun and engaging experience that resonated with the target audience.
A set of interactive games was developed that aligned with the characters and themes of the cartoons broadcast by the channel. These games were designed with a friendly and easy-to-understand interface for children, thus ensuring a fun and engaging experience.
Investigation
Usability studies and children's preferences regarding interactive games were carried out, in addition to investigating the most attractive characteristics and elements of the cartoons broadcast by Cartoon Network. This approach allowed us to adapt the design and theme of the games to ensure that they were attractive and appropriate for children, thus ensuring a positive and fun experience for participants.
Ideation
A creative approach was implemented in the weekly challenges to maintain engagement throughout the contest month. The combination of engaging visuals, interactive games, and an entertaining challenge structure contributed to the project's success.
Conclusions
The initiative managed to actively involve the audience over the course of a month, meeting the entertainment and participation objectives sought. The conclusion was positive, highlighting the effectiveness of designing interactive content adapted to the preferences and characteristics of Cartoon Network's children's audience.
