Context
Club Ta-Da arises in response to the need to establish a loyalty program for users, providing them with an application that allows them to measure their participation and be rewarded with brand products.
The main challenge during the creation of the Club Ta-Da application was addressing issues related to language, exchange rates and the availability of the service catalog in each country. Furthermore, since it was a novel initiative that involved rewarding users even in their homes, the implementation of a design system was essential to achieve the approval of the application.
The solution for Club Ta-Da involved the implementation of a coherent design system that would allow the application to be standardized for different countries. Language, change rates and service catalog issues were addressed through careful planning and adaptation of the interface. In addition, a process was established for the effective management of rewards and deliveries to users' homes. This strategy helped overcome initial challenges and ensure a consistent and satisfactory user experience throughout the Latin American region.
Investigation
Key aspects such as user preferences in different countries, exchange rates and specific regulations were addressed. Market analysis was conducted to understand user expectations for loyalty and rewards programs.
Ideation
Additionally, interviews and surveys were conducted to collect data on user preferences in terms of service catalog and delivery experience. This research allowed us to identify the specific needs of each market and adapt the design solution and functionality of the application accordingly.
Conclusions
With the implementation of the application and the loyalty program, Club Ta-Da successfully concluded by strengthening its bond with users and encouraging active participation through the redemption of purchases for points. Careful adaptation to the particularities of each country proved crucial to success, and the creation of a unified design system ensured a coherent and engaging experience.
