Concepto Móvil
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Description
Concepto Móvil provides technological solutions that establish connections between companies and people, creating high-value experiences. In this way, companies find in Concepto Móvil the ideal technological ally to establish effective links with their clients and users, thus enhancing the quality of their interactions and strengthening lasting relationships.
Context
Since Concepto Móvil is a technology-focused company, careful segmentation of services was carried out to allow users to quickly identify what they were looking for. Various contact options were implemented and an interface was designed that simplified the search as much as possible, providing users with an efficient and accessible experience.
The task was to optimize the accessibility of the site, ensuring that users could navigate smoothly, understand the full range of services offered, and at the same time, improve the visibility and organic position of the website in search engines.
Updated the website design to make it fully responsive and revised the information architecture to improve understanding of the services. The contents were optimized for a clear and concise presentation, and SEO strategies were carried out to improve organic positioning.
Investigation
Existing website data and metrics were thoroughly analyzed to identify areas for improvement, user surveys and interviews were conducted to understand their experiences and expectations, and a competitor analysis was conducted to evaluate industry best practices.
Ideation
Ensured contact options were visible, conducted usability testing for adjustments based on user feedback, and provided training to staff for ongoing maintenance. Implementation of monitoring tools ensured optimal performance over time.
Conclusions
These results reflect a significant advance in the effectiveness of the platform, ensuring better interaction with users and a more prominent position in the digital landscape.
