REDi
Context
REDi had a website that did not reflect the variety of services it offered or present its entire catalog of options to customers. Furthermore, it seemed as if different areas of the company had intervened in its design, resulting in a fragmented and uneven corporate identity.
REDi's key challenge lay in the lack of cohesion in its visual identity, resulting in the perception of different entities. Furthermore, its website lacked effective tools for collecting data and was outdated in terms of presenting its new services.
To solve REDi's challenges, a comprehensive solution was proposed. It began with a rebranding process that unified the company's visual identity, which included the creation of a consistent style guide and updating all marketing materials. Additionally, their website was completely redesigned with a focus on usability and user experience. Data collection tools were incorporated and a content plan was created to keep visitors informed about new services and developments. The solution not only improved brand consistency but also the effectiveness of their online presence and communication with their customers.
Investigation
It was based on its online presence, analysis of web traffic data and market trends, interviews with the team and clients, as well as a study of the competition and best practices.
Ideation
Addressed issues of style diversity and outdated services by redesigning their website with a unified, modern visual identity, and implementing data collection tools to improve decision-making. This solution allowed REDi to consolidate its brand image and offer updated services to its clients, strengthening its position in the financial security industry.
Conclusions
As a result, REDi now presents a strong brand image and offers updated services to its clients, strengthening its position in the financial security sector and preparing it for a successful future.
