To solve REDi's challenges, a comprehensive solution was proposed. It began with a rebranding process that unified the company's visual identity, which included the creation of a consistent style guide and updating all marketing materials. Additionally, their website was completely redesigned with a focus on usability and user experience. Data collection tools were incorporated and a content plan was created to keep visitors informed about new services and developments. The solution not only improved brand consistency but also the effectiveness of their online presence and communication with their customers.